Top 5 Social Apps Performance on Unified Platform in Sweden, Q3 2025

In the third quarter of 2025, the top social apps in Sweden showcased varied performance trends in terms of downloads, revenue, and active users. This analysis, based on data from Sensor Tower, highlights the key metrics for each app.

TikTok - Videos, Shop & LIVE saw a steady increase in weekly revenue, peaking at approximately $596.9K in late August. Weekly downloads remained relatively stable, with a slight increase mid-quarter reaching around 9.8K. Active users fluctuated but remained over 1.2M, showing a peak of 1.3M in early September.

Threads maintained strong weekly downloads, starting at 16.9K and peaking at 22.8K in late July. Active users showed an upward trend, reaching over 1M in early September, before a slight decline to 867.4K by the end of the quarter.

Instagram experienced a peak in weekly revenue of $24.2K in late July, with downloads ranging between 6.8K and 8.5K. Active users remained stable, hovering around 1.1M throughout the quarter.

Facebook had a notable peak in revenue of $20.9K in late September, while weekly downloads were consistent, peaking at 6.7K mid-September. Active users showed slight fluctuations, maintaining over 1.7M.

Supertext Messenger saw a significant increase in downloads, reaching 5.9K in late August. Active users increased steadily, peaking at over 104K in September.

These insights from Sensor Tower provide a snapshot of the social app landscape in Sweden during Q3 2025. For more detailed analytics, additional data can be accessed through Sensor Tower's platform.